Initiated by the world's leading airlines, (American, Continental,
Delta, Northwest and United) Orbitz now is one of the fastest
growing and most profitable internet start-ups. Orbitz is the only
online travel site that provides flight and fare information in an
unbiased manner, offering consumers access to the broadest array
of travel choices and information in a simple, easy-to-use format.
From the very beginning Design Machine was brought in to help
not only with the development of its branding strategy and visual
language, but also to organize and built the site’s information
architecture and user-friendly navigation.

Shown are design examples for a members’ credit
card – one of the physical applications of the brand.

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